Matthew Alexander Sloane

Matthew Alexander Sloane is a student of authenticity in the context of business. He is a Co-Founder and the Chief Content Creator at Soulful Brand.

Matt previously worked as a graphic designer with clients such as Warner Brothers, Estée Lauder, Charles Schwab, and Nickelodeon, focused primarily on sales and marketing. For 3 years of his 11-year career, he specialized in websites—specifically: content creation, usability, and visual design.

As the former owner of AyurvedaFlow, Matt taught Ayurvedic Practitioners how to market themselves and once led the Boston chapter of the Graphic Artists Guild, an advocacy and business support group for visual artist entrepreneurs.

Matt has been mastering the art of genuine online connection, most recently through his project, Tulie’s Garden, a book about shadow-awareness for men.

As a copywriter for clients, he has the unique ability to create spaces in which people feel safe to be and express their truest selves.

Some things that are important to him: playing often; being a body; questioning what is true; making the unconscious, conscious; frisbee tossing; martial arts; writing; drawing; freedom to feel any and all emotions; and singing in public.


Matt’s Gift: Giving voice to my inner world and helping others give voice to theirs.



Matt’s LinkedIn profile

Certifications

  • Integral Coach® with New Ventures West
  • Creative Writing bachelor’s degree from Skidmore College
  • Creativity Coaching certification
  • Essential Facilitation® with Interaction Associates
  • Emotional Freedom Techniques Practitioner certification
  • Theta Healing™ Practitioner certification

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My Story

Much of my life has been about keeping my mouth shut.

Staying safe and avoiding potential conflict. I lived with a mild depression—my raw expression relegated to drawing and writing, yet I felt I had nothing important to say or share with people out loud. I rarely shared my writing and drawing.

I was dead in many ways. Afraid of life and emotions—committed to being invisible and silent.

Safe.

Deep down, I had this sense that I had quite a lot to say. The clues came through projections—for example, I got furiously triggered by people asserting their opinions.

And to carry my voice, my true voice, I had to do a lot of excavating and processing with myself and others. I needed a strong foundation in myself to trust that I would be okay when I shared my true voice, no matter what.

I set out, gradually allowing myself to be vulnerable in practice spaces and then in personal and working relationships. I took risks like communicating my truth and speaking up when it didn’t appear to be the popular thing to do (by the way, I’m a 9 on the Enneagram : )

I studied and practiced giving and receiving feedback. I started gaining clarity on how I play BIG and how I play small.

People now reflect to me how they are inspired by my courage to put myself out there. Given where I came from, that feels pretty awesome.

I can feel when certain words from individuals just feel right—I notice my heart resting more easily in my chest—because when people are real, they come from a very deep and profound place.

Calling it out and giving that feedback allows our clients to start knowing the difference—how it feels for them when they are being their true selves and having self-compassion when they are not.

My choices have been leading me to a new way of being. When I’m not where I want to be, I know how to give myself a lot of kindness and be patient. When I feel grounded in myself, my voice is powerful and affects both me and others deeply.

The occasional fear is often a gentle reminder that I am alive.

And even though it still trembles at times, I am learning to accept this authentic voice as my own.

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