A deeper dive in a particular area of focus.

Some of our clients like to dip a toe in the ‘brand strategy’ waters by taking things one step at a time.

That’s completely natural.

Some of you are growing into your coaching businesses and looking for clarity without having a lot of experience with a particular audience. It’s a beautiful stage where the potential for your business may be more apparent than what is known to be true.

Others are simply wanting depth in a few areas of their brand, even though they’ve been in business for many years.

With Brand Coaching, Soulful Brand offers our 2 on 1 coaching support for what is needed the day we meet. And sometimes, it’s a surprise.

Our clients say things like:

Usually, 5 minutes into our conversation, we get clarity on what part of my brand needs attention next.
On my own, I might not have thought to pay attention to these things or known how to dive in deeper.
Having a recommended next step after each meeting helps me feel connected to my brand and in support of myself at the same time.
I keep coming away feeling like I’m deepening my sense of what I am really up to with my business, given who I am.

You get to borrow our expertise and leverage our brand strategy experience as we give you our intuitive hits on what’s true for you now and what needs attention that day. We hold center for the evolution of your soulful branding cycle, from strategy to fulfillment, being open to what will come next in your unfolding.

This monthly approach truly honors the way you learn as a service entrepreneur. As you know, change doesn’t normally happen overnight. Getting aligned to your soulful brand is an organic process—a dance that requires attention in the moment, as you build the capacity to allow more of your presence and your truth to be felt and known.

• • • • •

Brand Coaching

For coaches who want to either develop their brand strategy in smaller steps as they build their practice OR do a deeper dive in a particular area of focus….

You will get…

Focus on your Brand Elements, one at a time, such as:

Uncovering your vision and story (your values, beliefs, vision, unique experience, etc.).
Matching you with your ideal audience.
How to do customer and competitive research.
Analyzing results of any and all research and what to focus on for unique offers.
Distinguishing yourself with differentiators.
Uncovering your unique gifts and talents and how to integrate them into your brand.
Brainstorming, crafting new offers, their names, benefits, and pricing.
Developing your brand voice.
Bringing it all together into a cohesive brand strategy.
A business description and/or conversation starter that captures your core benefit + unique essence.
Tagline development.

You will also get:

2 on 1 coaching and consulting (two of us on every call, focused on you—allowing for more attention + stronger intention).
Direct feedback, delivered with compassion (what’s strong with your brand strategy already and what could use more attention).
Recommended next steps / high-level action items.

You will feel more…

Empowered to evolve your brand as you evolve.
Confident and free to move forward.
Clear about what to let go and what to pursue with your business.

You will experience…

A safe container where you can express any challenge or aspiration.
A significant push forward in knowing you CAN create a successful business and a brand that deeply connects with your audience.
A powerful combination of coaching and consulting (emotional exploration as well as strategic advice).

You will be committing to…

$600 monthly
Two, 1.5hr meetings each month
Prerequisite: Jump-Start Your Brand

The branding approach was both heartfelt AND strategic — I now attract the right clients. I used to get a few inquiries each month through my website, and only 25% of those were the right client for me. Now I get a few inquiries each week, and 80% of those are a match.

Sarah Kowalski Coach & QiGong Instructor, Alaya Coaching

I got clarity on my message, let go of distractions that were not serving me, and was able to identify and articulate the unique value of my work…and to have fun while doing all of that.

Tara Sophia Mohr Author, Speaker & Coach, Wise Living

PS: Whether you have yet to know your ideal audience or you are simply wanting a more powerful and authentic way to present your work, Brand Coaching will give you the tools to move quickly in the right direction.

PPS: If the need arises, we can always discuss creating some deliverables at a reasonable fee—such as providing you with a refined version of your brand strategy and website copywriting.