Brand Strategy

Getting clear so the marketing can flow.

A lot of our clients used to wrestle with questions like:

  • What target audience should I really focus on?
  • How do I truly stand out in a unique way in the marketplace?
  • How do I share my particular gifts in the context of my coaching practice?
  • How do I answer that question, “what do you do?” at parties without feeling like I need to sit people down for 20 minutes?
  • How can I promote myself without being pushy?

Soulful Brand can help.

You want to know how we handled these questions with them? We uncovered their soulful Brand Strategy by discovering the depth that already existed inside them.

Essentially, getting our clients clear about who they are inside so the marketing can flow.

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Brand Strategy

It’s time to be the BIG you. To be precise in your communication. To be crystal clear. To be in your true power as a coach. Grounded in knowing who you are, who you work with, and how you affect positive change in the hearts, minds, and bodies of your clients.

After we’ve done Jump-Start Your Brand with you (a prerequisite to the Brand Strategy), we will build the strategic foundation for all of your communications needs.

You will get a document outlining…

  • A unique tagline.
  • A clearly articulated vision for your business (how to answer the question, “what do you do?”).
  • A clear target audience that you’re passionate to support and a deeper understanding of their needs and aspirations.
  • Your unique solution that addresses their needs.
  • The values that drive your business and what you stand for.
  • Your brand character, which helps you define the look and feel of your website.
  • A list of potential offers.
  • The benefits and outcomes that others receive from working with you.
  • Tools to help you develop new offers over time.

You will get…

  • 2 on 1 coaching and consulting (two of us on every call, yielding more ideas for you and speeding up the process).
  • A system of refining your business and communication strategy that you can use at any time.

You will experience…

  • A safe container where you can express any challenge or aspiration.
  • A significant push forward in knowing you CAN create a successful business and brand that deeply connects with your audience.
  • A powerful combination of coaching and consulting (emotional exploration as well as strategic advice).

You will feel more…

  • Clarity and confidence in who you are, what you’re doing and how to talk about it.
  • Joy from knowing your gifts and how they’re integrated into your work.
  • Flow and ease in the selling and promotional process because you are not trying to convince others, you are simply resonating with them.
  • Empowered to evolve your brand as you evolve.

You will be committing to…

  • Meeting 5–7 times for 1.5hrs each time.
  • Typically, 2–3 months.
  • Paying in two monthly installments, preceding the work (please contact us to get the most current pricing).
Annette Segal
I’ve never worked with such ease and authenticity before. I have taken bigger risks and discovered that my corporate clients were actually begging for what I wanted to offer people. I feel more clear, confident, and energized. I know where to go, what to do to connect with my audience, how to speak to them, and show them how working together might diminish their suffering.
Annette Segal Executive & Life Coach, The Valiant Group

Cara Jones
Their approach helped me to turn my initial business ideas into a comprehensive vision with action steps that continue to bring my business to life. Ryan and Matt’s expertise has helped me to discover new approaches to expressing and marketing my work as well as new understandings of myself. Their insight, creativity and commitment to helping service entrepreneurs like myself make a true difference and have made the process of communicating my business both energizing and inspiring.
Cara Jones CEO & Founder, Storytellers For Good

As mentioned in our approach you can expect more coaching earlier and more consulting later in our work together. Reason being that we really can’t get to valuable content/recommendations unless the underlying truth is uncovered—and our coaching approach uncovers A LOT.

To schedule your jump-start sessions and see if our full Brand Strategy service is right for you…

Schedule a Conversation

 

 

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Do you know the #1 reason service entrepreneurs don’t publish their websites, even if they’ve hired a designer?

Find out the answer here along with our solution.