Clear & Focused: who am I?

When it comes to marketing & branding strategy, a lot of coaches are wondering, “where do I start and what comes after that?”

We suggest Jump-Start Your Brand to get clarity on what’s working with your brand and what can be improved.

For your marketing to be authentic, it must come from a deep sense of who you are. That’s where we play—uncovering more of who you are.

Some people just want the messaging and taglines handed to them. We could do that, but we don’t believe it would fully serve them.

Understand this—you are your brand. If there is anything out of alignment between how you present yourself and how you embody those messages, you may create confusion for others. This does not mean being perfect—it means being real with yourself and others… authentic.

When you embody who you are and what you stand for, people can feel YOU coming through. This is a new form of marketing. YOU are more important than your credentials or your body of knowledge. As professionals, of course we all want to look and sound good, but that’s not what this is about.

Your messages are important, but only to the degree that you can match them when you show up online or in-person. To let your essence shine takes some work.

We begin that training immediately in these sessions, starting by uncovering who you think you are and then going deeper to show you who you really are. The more you align with yourself, the more you can enjoy the marketing process while inspiring and resonating with potential clients.

Joy occurs when you allow you to be you ; )

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Jump-Start Your Brand

Let us take a peek and see what’s there in your soulful brand now.

You will get…

The start of your soulful brand strategy. In other words, depending on where you’re at with your business and your own development, you can expect greater clarity on ONE OR MORE of these elements below (in just 2 sessions this can range from simply having a better sense to crystal clarity)…

• YOUR vision for this business and what you stand for,
• YOUR ideal audience and their needs,
• YOUR unique solution or identity (how you stand out and uniquely address their needs),
• YOUR suite of offers and/or the benefits your clients receive,
  
• Thoughts/advice on your current name or tagline.

You also get…

• 2 on 1 coaching and consulting (two of us on every call, yielding more ideas for you and speeding up the process).
• Direct feedback, delivered with compassion (what’s strong with your strategy already and what could use more attention).
• Recommended next steps / high-level action items.

You will feel more…

• Empowered.
• Confident and free to move forward.
• Clear about who you are, what to let go, and what to pursue with your business.

You will experience…

• A safe container where you can express any challenge or aspiration.
• A significant push forward in knowing you CAN create a successful business and a brand that deeply connects with your audience.
• A powerful combination of coaching and consulting (emotional exploration as well as strategic advice).

You will be committing to…

• $600 in advance.
• Two, 1.5hr meetings (a week apart).
• Filling out a questionnaire before the first session.

I walked in feeling emotionally stuck around my coaching identity, what made me unique, and how to articulate it. I walked away with a deepening of my own understanding of who I am as a coach, what I’m offering, and a sense of freedom around where I’m at. In the end, I received a straight up assessment and clear recommendations on how to move forward and what to focus on.

Michael P. Dolan Principal Executive Coach, Dolan Development

In just two sessions, I was able to identify a target audience that I both understood and felt passionate about supporting. I gained clarity around the uniqueness of my brand identity and greater confidence as an entrepreneur—I now believe that I have what it takes to do this work.

Kiran Gaind Parenting Coach, Ray of Light Coaching

To Jump-Start Your Brand,…

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After the jump-start, to take it further and get supported all the way through the building of your strategy, we typically recommend our Brand Strategy service.